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Remember: you only have a couple of seconds to make your visitors stay on your website. The checklist below has you covered.

 

Flawless user experience

Fast website loading speed:

• Use good website host
• Optimise images
• Reduce number of plugins
• Enable browser caching
• Enable compression (gzip)
• Minify resources

Simplify website design:

• Reduce number of elements on a page
• Use CSS instead of images where possible
• Combine multiple stylesheets in one
• Reduce number of scripts
• Put scripts at the bottom of the page
• Fix any broken link/error messages:
• Links visually stand-out

Post text is well-formatted and scannable:

• Headings
• Short paragraphs
• Text highlights (bold, italic, etc.)
• Lists / bullet points
• Visually prominent quotes

Use visuals:

• Images
• Video
• Slideshare

Design:

• Visually appealing
• Mobile friendly
• Responsive
• Add a favicon

No interruptions:

• No autoplay of video / audio
• Reduce number of ads
• Use pop-ups wisely
• Don’t use intrusive pop-ups on mobile
• Make sure you are not interrupting your visitors before they reach their goal

 

Content quality

• Correct grammar and spelling
• Grab attention from the start
• Deliver what you promised in your title
• Solve problems of your target audience
• Avoid jargon
• Show your personality

 

Content Presentation

• Everything is easy to read
• Unobtrusive background
• Appropriate font types and sizes
• High contrast between font and background
• Support your claims with evidence

 

Website pages

Should answer these questions:

• Who are you?
• What you do?
• For whom?
• What is it in for them?
• How to get support?

Should include:

• Logo
• Links to homepage
• Navigation
• Headline
• Call to action
• Introduction
• List of features / benefits
• Subscription form

Social proof:

• Testimonials
• Client logos
• Certifications
• Awards
• Statistics

Footer:

• Copyright
• Contact
• Postal address / link to a map
• Phone number(s)
• Privacy policy
• Terms of use
• GDPR compliance
• Cookie acceptance

Hopefully this checklist is going to help you in understanding and fulfilling your website needs.

 

In addition, every good website should take into consideration other important aspects such as:

• Search engine optimisation
• Organic search
• Paid traffic
• On site optimisation
• Off-site optimisation
• Link building
• Local SEO
• Social marketing
• GDPR compliance
• And more…

 

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