Big Data Analytics

Website Redesign



  • Allot Ltd


  • Web design
  • UI / UX
  • WordPress Setup
  • Website Build
  • Server setup
  • SSL


  • 10 Pages
  • Illustrations
  • Icons
  • Styleguide
  • WordPress Build
  • User-friendly CMS


  • Analytics
  • Social Media
  • Image Editing
  • Server Security
  • Leak Protection
  • Website Backup


Project Info


Allot Ltd is a forward-thinking Pharma Commercial analytics startup based in the UK and backed by Startup Direct. With many combined years of experience in healthcare, pharmaceutical and data analytics, Allot Ltd is focusing on providing powerful tools and technology to pharmaceutical organisations through Europe and North-America for acquiring real actionable insights. Therefore, a well-designed and easy to use website was required. I was hired to redesign the existing website especially with the visitors’ journey in mind on one hand, and simplicity on the other hand. Also, the website had to be realised using WordPress.


I decided to help visitors in taking the steps desired by the company management by using a CTA on every page – and obviously only one CTA per page. For this type of website, the best location for CTAs was not above the fold but near the bottom. As less is more sometimes, the home page is only hosting the key features and inviting the visitor to request more info at the bottom. The same principle applies to every other page. Pages contain only one specific type of information and users are invited to request more info in the bottom line. This strategy proved to be successful already, as Allot received requests much earlier than expected.

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